| Title | WAIT |
| Brand | MCDONALD'S PHILIPPINES |
| Product / Service | MCDONALD'S |
| Category | C01. Viral Film |
| Entrant | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Idea Creation | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Production | FILM PABIRKA Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
| Noel San Juan | Leo Burnett Group Manila | Creative Director |
| Stephanie Dela Cruz | Leo Burnett Group Manila | Art Director |
| Dan Tingcungco | Leo Burnett Group Manila | Art Director |
| Donny Dingcong | Leo Burnett Group Manila | Deputy General Manager |
| Judy Buenviaje Medina | Leo Burnett Group Manila | Group Account Director |
| Kimie Arenillo | Leo Burnett Group Manila | Account Director |
| Joel LImchoc | Film Pabrika | Director |
In celebration of Father’s Day, McDonald’s pays tribute to the man of the house by highlighting one of the most overlooked and underappreciated traits of dads --their capacity to wait, wait and wait some more. In the film, we see different dads patiently waiting for their loved ones in places like an amusement arcade, bus station, university steps, shopping mall or outside a maternity ward. A no-frills soundtrack with a ticking clock threads these scenes together.