Brief Explanation

The campaign seeks to create a rallying call of ‘Nourished India, Educated India!’ to action and promote policy advocacy and behavioral change by creating awareness on nutrition and education. It is based on three pillars – Awareness, Nutrition and Education. While the nutrition and education part of it was being taken of infrastructurally, the awareness bit was lagging. Through our online film we aimed to correct that. The insight was to show people who these kids are, to be able to strike a chord with them. Get their stories, from their mouths to the masses. In addition we had influencers and industry leaders explain the larger problem and show their support to the cause, motivating people to come forward and do their bit.