Brief Explanation

We shot a short dramatized public service announcement and clubbed it with Sadhguru and our Group CEO, Sudhanshu Vats providing the information needed to contribute to the cause. Firstly, we conveyed the emotional message by depicting an aged lady, who personifies rivers, in tears. Sadhuru and Sudhanshu Vats, set the context and explain the issue at hand. After that, the two influencers provide the hotline number for people to call on and contribute, concluded by a child coming up and wiping the tears of the elderly woman. The video was a perfect blend of emotion and information.