Title | GET ANGRY |
Brand | VIACOM18 MEDIA PVT. LTD. |
Product / Service | GET ANGRY |
Category | B10. Corporate Social Responsibility |
Entrant | VIACOM 18 MEDIA Mumbai, INDIA |
Idea Creation | VIACOM 18 MEDIA Mumbai, INDIA |
Idea Creation 2 | CHAPTER30 Mumbai, INDIA |
Media Placement | VIACOM 18 MEDIA Mumbai, INDIA |
PR | VIACOM 18 MEDIA Mumbai, INDIA |
Production | CHAPTER30 Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sonia Huria | Viacom18 Media Pvt. Ltd. | Head - Corporate Communications & CSR |
Misha Paul | Viacom18 Media Pvt. Ltd. | Assistant Manager |
Aalap Desai | Chapter30 | Producer |
Hitank Kedia | Chapter30 | Producer |
We started with a survey on Twitter asking people to vote for the situations that got them angry. From our Twitter survey, we found out the top three situations that angered them. To bring out the irony, we did three social experiments with hidden cameras that compared the situations which angered people with those that didn’t and put a scorecard. In each film, passersby react to unorthodox social behavior, but ignore unhygienic habits. So, urinating in public is ignored, but a girl holding up sanitary napkins is not. Passersby stare at a girl in a short skirt offering prayers to an idol by the roadside, but not at people littering the same spot. Pedestrians commenting on a couple getting cozy on a park bench, but ignoring other pedestrians who are spitting at the same spot.