GET ANGRY

TitleGET ANGRY
BrandVIACOM18 MEDIA PVT. LTD.
Product / ServiceGET ANGRY
CategoryB10. Corporate Social Responsibility
EntrantVIACOM 18 MEDIA Mumbai, INDIA
Idea Creation VIACOM 18 MEDIA Mumbai, INDIA
Idea Creation 2 CHAPTER30 Mumbai, INDIA
Media Placement VIACOM 18 MEDIA Mumbai, INDIA
PR VIACOM 18 MEDIA Mumbai, INDIA
Production CHAPTER30 Mumbai, INDIA

Credits

Name Company Position
Sonia Huria Viacom18 Media Pvt. Ltd. Head - Corporate Communications & CSR
Misha Paul Viacom18 Media Pvt. Ltd. Assistant Manager
Aalap Desai Chapter30 Producer
Hitank Kedia Chapter30 Producer

Brief Explanation

We started with a survey on Twitter asking people to vote for the situations that got them angry. From our Twitter survey, we found out the top three situations that angered them. To bring out the irony, we did three social experiments with hidden cameras that compared the situations which angered people with those that didn’t and put a scorecard. In each film, passersby react to unorthodox social behavior, but ignore unhygienic habits. So, urinating in public is ignored, but a girl holding up sanitary napkins is not. Passersby stare at a girl in a short skirt offering prayers to an idol by the roadside, but not at people littering the same spot. Pedestrians commenting on a couple getting cozy on a park bench, but ignoring other pedestrians who are spitting at the same spot.

Links

Video URL