Gold Spike
Product / ServiceSURE
CategoryB03. Fast Moving Consumer Goods
EntrantMcCANN Bangkok, THAILAND
Idea Creation McCANN Bangkok, THAILAND
Production PHENOMENA Bangkok, THAILAND


Name Company Position
Wichian Thongsuksiri McCann Worldgroup Executive Creative Director
Supachai Toemtechatpong McCann Worldgroup Executive Creative Director
Suramanas Juntima McCann Worldgroup Creative Group Head
Wichian Thongsuksiri McCann Worldgroup Copy Writer
Supachai Toemtechatpong McCann Worldgroup Art Director
Suramanas Juntima McCann Worldgroup Art Director
Natthawut Chuklunthong McCann Worldgroup Junior Art Director
Siriwan Bamrungphol McCann Worldgroup Production Group Head
Jirapa Birasiriwatana McCann Worldgroup Group Business Director
Rasrin Akkaranunkorranich McCann Worldgroup Account Director
Yupin Muntzing McCann Worldgroup Chief Executive Officer
Thananchai Sornsriwichai Phenomena Director
Panida Ngamsompong Phenomena Producer

Brief Explanation

To break through the clutter of generic weight loss demonstrations and claims in the market, Verena turns the straightforward proposition of an ingestible fat binding supplement into a very literal yet unexpected demonstration of efficacy that ‘captures the fat’. The idea is brought to life through a narrative that compares the working of the supplement to that of a vigilant highway policeman. The ‘inside’ story unfolds through a series of entertaining word play and dramatizations from the moment Sure supplement is ingested by local celebrity Woonsen, in which all fat passing through her mouth is captured and unable to pass through to any other part of her body.


Video URL