| Title | IT WAS BORN AGAIN AS THE P9 FILM CAMERA |
| Brand | LG UPLUS |
| Product / Service | HUAWEI P9 |
| Category | C01. Viral Film |
| Entrant | DIRECTORS COMPANY Seoul, SOUTH KOREA |
| Idea Creation | DIRECTORS COMPANY Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Kyeongwon Kim | Directorscompany | Chief Account Executive |
| Chae Jiyeon | Directorscompany | Account Executive |
| Lee Yuna | Directorscompany | Account Executive |
| Jeong Hayeong | Directorscompany | Account Executive |
| Ryu Jihee | Directorscompany | Account Executive |
| Lee Zoohwan | Directorscompany | Executive Creative Director |
| Choi Seunghyeok | Directorscompany | Creative Director |
| Kim Myeonggyu | Directorscompany | Art Director |
| Heo Hun | Directorscompany | Copy Writer |
| Sun Suyeon | Directorscompany | Copy Writer |
| Shin Yuran | Directorscompany | Producer |
For camera lovers, the thing that German Leica summarit lens on P9 smartphone, is truly attractive point. We thought what if we can provide the Leica film camera’s photo quality for smartphone camera then, people should take P9’s stunning lens easily. It was difficult but, we collaborated with handcraft artist Kwanghun Hyun, proceeded the special project. That is the making film camera, made by only P9’s dual-lens from Leica. It was only one in the world. We didn’t try to show high specification of it, we tried to show the passionate challenge with Huawei P9 and we could catch customers’ eyes successfully for different way with other smartphone brands.