THAT'S GOLD: EVERYDAY PEOPLE

TitleTHAT'S GOLD: EVERYDAY PEOPLE
BrandCOCA- COLA
Product / ServiceCOKE
CategoryA02. Drinks
EntrantMcCANN SHANGHAI, CHINA
Idea Creation McCANN SHANGHAI, CHINA

Credits

Name Company Position
Cia Hatzi McCann Worldgroup Coca-Cola Asia Pacific Account Head
Prasoon Joshi McCann Worldgroup Executive Creative Director
Akshay Kapnadak McCann Worldgroup Creative Director
Tomaz Mok McCann Worldgroup Creative Director
Jeremy Guo McCann Worldgroup Creative Director
Hesky Lu McCann Worldgroup Creative Director
Jitender Dabas McCann Worldgroup Creative Planning
Jay Caplan McCann Worldgroup Creative Planning
Alison Lin McCann Worldgroup Agency Producer

Brief Explanation

Across China, young people of diverse backgrounds strive towards their goals and dreams, and no matter how great the challenge, someone is always there to support them. And in the moments they share the win, Coca- Cola is there to reward and uplift the people who matter most.