| Title | BUY ME.... |
| Brand | LAZADA |
| Product / Service | MOTHER'S DAY CAMPAIGN |
| Category | C01. Viral Film |
| Entrant | ULTRASUPERNEW Singapore, SINGAPORE |
| Idea Creation | ULTRASUPERNEW Singapore, SINGAPORE |
| Production | ULTRASUPERNEW Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Jean-Francois Thery | UltraSuperNew | Managing Director |
| Shivram Gopinath | UltraSuperNew | Creative Director |
| Shan Yu Chia | UltraSuperNew | Associate Creative Director |
| Koh Ming Swee | UltraSuperNew | Junior Copywriter |
| Rei Minagawa | UltraSuperNew | Junior Art Director |
| Denise Teo | UltraSuperNew | Account executive |
| Natasha Elle | UltraSuperNew | Junior Designer |
The video starts in a studio setting, mimicking a run-of-the-mill interview with a Mum about her thoughts on Mother’s Day. The video then takes a sharp turn as the interview transits into a music video, with Mum turning into a gold-chain wearing, handsign throwing, rapper. Taking a capitalist twist, Mum raps about doing away with the standard niceties, and wanting her family to just “buy her shit” for Mother’s Day.