| Title | DENTALPRO EXPLAINED SIMPLY |
| Brand | DENTALPRO |
| Product / Service | INTERDENTAL BRUSHES |
| Category | B03. Fast Moving Consumer Goods |
| Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Idea Creation | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Media Placement | SIMPLESHOW JAPAN Tokyo, JAPAN |
| PR | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Production | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
| Madoro Ishii | simpleshow Japan Inc. | Copywriter |
| Ken Kouzai | simpleshow Japan | Copywriter |
| Masayuki Ichiwara | simpleshow Japan | Copywriter |
| Astrid Kirk | simpleshow Japan Inc. | Assistant Project Manager |
| Toshiya Nara | simpleshow Japan Inc. | Producer |
| Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer |
| Saori Yoshimura | simpleshow Japan Inc. | Editor |
| Yuhi Noi | simpleshow Japan Inc. | Account Director |
| Yuko Makabe | simpleshow Japan Inc. | Account Director |
| Makoto Imazu | simpleshow Japan | Public Relations |
| Daisuke Sato | simpleshow Japan Inc. | Sound Design Manager |
| simpleshow Academy | simpleshow GmbH | Supervisor |
Hikaru is at the dentist and is told that she should start using an interdental brush. According to her dentist only 58% of bacteria are removed with a normal toothbrush, but by using an interdental brush she can remove up to 95%! Hikaru wants to try one, but there are so many companies and sizes on the market, which one would be best? Her friend Haga gives her advice. By choosing DENTALPRO, she can use the free size exchange service, in case her size doesn’t fit. Even if the package is already opened! Hikaru is convinced by this service and decides to try the interdental brushes. Her dentist praises her improvement and Hikaru feels motivated to purchase some for her husband and mother as well.