Title | THE MAGIC PEN |
Brand | SINGAPORE AIRLINES |
Product / Service | CORPORATE |
Category | C03. Screens & Events |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | ASTATICA Selangor, MALAYSIA |
Production 3 | SONG ZU SINGAPORE Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Gary Steele | TBWA Singapore | Executive Creative Director |
Hagan de Villiers | TBWA Singapore | Executive Creative Director |
Perry Essig | TBWA Singapore | Creative Director |
Claudia Riberio | TBWA Singapore | Copywriter |
Weicong Chong | TBWA Singapore | Art Director |
Dawn Lee | TBWA Singapore | Group Head, Brand Team Management |
Harish Nambiar | TBWA Singapore | Group Account Director |
Fiona Ong | TBWA Singapore | Account Director |
Calgary Ying | TBWA\SINGAPORE | Account Manager |
Adrian Adshade | TBWA Singapore | Planning Director |
Yanting Wong | TBWA Singapore | Planner |
Candice Chong | TBWA Singapore | Project Manager |
Haydn Evans | SixToes.tv | Executive Producer |
Joelle Goh | SixToes.tv | Production Manager |
Alvin Seah | Astatica | Director |
Astatica | Astatica | Character Design |
Astatica | Astatica | 3D |
Song Zu SIngapore | Song Zu SIngapore | Music |
The Magic Pen tells the story of a little boy who misses his father. One day, he thinks he has found a magic pen. But when the pen fails to bring back his father from a long business trip, the boy is saddened. In the end, the true magic happens when Singapore Airlines helps the father return home earlier to surprise his son.