SAMSUNG SERVICE VAN

TitleSAMSUNG SERVICE VAN
BrandSAMSUNG INDIA ELECTRONICS PVT. LTD.
Product / ServiceSAMSUNG
CategoryB04. Durable Consumer Goods
EntrantCHEIL WORLDWIDE Gurgaon, INDIA
Idea Creation CHEIL WORLDWIDE Gurgaon, INDIA
PR CHEIL WORLDWIDE Gurgaon, INDIA
Production CRAZY FEW FILMS Mumbai, INDIA

Credits

Name Company Position
Tarvinderjit Singh Cheil Worldwide, India Executive Creative Director
Sagar Mahabaleshwarkar Cheil Worldwide, India Chief Creative Officer
Anupam Mishra Crazy Few Films Director

Brief Explanation

We'll take care of you, wherever you are. The campaign tells the story of a Samsung engineer who travels great distances in his Samsung Service Van to help Samsung customers in remote parts of India. In the film we see Amit, a Samsung engineer, promise a young customer that he will make it to her home by 7pm to fix her TV. He spends the day covering miles of mountainous terrain, crossing rivers, clearing roadblocks, even shooing away sheep to keep his promise. Only to discover a dramatic fact about her. And why she wanted the TV to be fixed before 7 PM. Amit's troubles were well worth it because Samsung believes that great distances must be travelled for the sake of relationships sometimes.

Links
Video URL