Title | SAMSUNG SERVICE – VAN |
Brand | SAMSUNG INDIA ELECTRONICS PVT. LTD. |
Product / Service | SAMSUNG |
Category | A04. Durable Consumer Goods |
Entrant | CHEIL WORLDWIDE Gurgaon, INDIA |
Idea Creation | CHEIL WORLDWIDE Gurgaon, INDIA |
PR | CHEIL WORLDWIDE Gurgaon, INDIA |
Production | CRAZY FEW FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Tarvinderjit Singh | Cheil Worldwide, India | Executive Creative Director |
Sagar Mahabaleshwarkar | Cheil Worldwide, India | Chief Creative Officer |
Anupam Mishra | Crazy Few Films | Director |
We'll take care of you, wherever you are. The campaign tells the story of a Samsung engineer who travels great distances in his Samsung Service Van to help Samsung customers in remote parts of India. In the film we see Amit, a Samsung engineer, promise a young customer that he will make it to her home by 7pm to fix her TV. He spends the day covering miles of mountainous terrain, crossing rivers, clearing roadblocks, even shooing away sheep to keep his promise. Only to discover a dramatic fact about her. And why she wanted the TV to be fixed before 7 PM. Amit's troubles were well worth it because Samsung believes that great distances must be travelled for the sake of relationships sometimes.