THE EQUAL TOILETS MISSION

TitleTHE EQUAL TOILETS MISSION
BrandTHE HUMSAFAR TRUST
Product / ServiceSERVICE: TRANSGENDER RIGHTS TO PUBLIC TOILETS
CategoryB12. Charities & Non-profit
EntrantTBWA\INDIA Mumbai, INDIA
Idea Creation TBWA\INDIA Mumbai, INDIA
Production QED FILMS Mumbai, INDIA

Credits

Name Company Position
Abhinav Tripathi TBWA Mumbai Managing Channel Partner
Abhijit Dube TBWA Mumbai General Manager
Binita Shah TBWA Mumbai Group Head, Copy
Rohit Salian TBWA Mumbai Group Head, Art
Devika Jadhav TBWA Mumbai Copy Supervisor
Francisca Kadam TBWA Mumbai Digital Planner
Arindam Mitra QED Films Pvt Ltd Creative Producer
Anthony Karbhari QED Films Pvt Ltd Director
Srija Barua QED Films Pvt Ltd Producer
Manish Usapka QED Films Pvt Ltd DOP
Akash Shukla QED Films Pvt Ltd AD
Manoj Singh QED Films Pvt Ltd Line Producer
Udayan Ghosh QED Films Pvt Ltd Editor

Brief Explanation

We did a social experiment at Harmony mall, Mumbai. The toilet signs were swapped. Hidden cameras were planted in the bathroom. An actor was planted in each toilet, as per the switched signs. When people entered the toilets: A. The actors used the same words that a transgender person receives when they enter a public toilet of their choice, male or female B. The people naturally defended themselves C. When the argument reaches a heated point, the social experiment and cameras are revealed D. After which, they are shown a poster on the toilet wall, which read: How does it feel to be blamed for no fault of yours? E. The social experiment ends. We see four transgender people interviews speaking of the atrocities they have faced in public toilets F. The video ends with a call to action: Pledge your support at equaltoilets.com

Links

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