Title | THE EQUAL TOILETS MISSION |
Brand | THE HUMSAFAR TRUST |
Product / Service | SERVICE: TRANSGENDER RIGHTS TO PUBLIC TOILETS |
Category | B12. Charities & Non-profit |
Entrant | TBWA\INDIA Mumbai, INDIA |
Idea Creation | TBWA\INDIA Mumbai, INDIA |
Production | QED FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Abhinav Tripathi | TBWA Mumbai | Managing Channel Partner |
Abhijit Dube | TBWA Mumbai | General Manager |
Binita Shah | TBWA Mumbai | Group Head, Copy |
Rohit Salian | TBWA Mumbai | Group Head, Art |
Devika Jadhav | TBWA Mumbai | Copy Supervisor |
Francisca Kadam | TBWA Mumbai | Digital Planner |
Arindam Mitra | QED Films Pvt Ltd | Creative Producer |
Anthony Karbhari | QED Films Pvt Ltd | Director |
Srija Barua | QED Films Pvt Ltd | Producer |
Manish Usapka | QED Films Pvt Ltd | DOP |
Akash Shukla | QED Films Pvt Ltd | AD |
Manoj Singh | QED Films Pvt Ltd | Line Producer |
Udayan Ghosh | QED Films Pvt Ltd | Editor |
We did a social experiment at Harmony mall, Mumbai. The toilet signs were swapped. Hidden cameras were planted in the bathroom. An actor was planted in each toilet, as per the switched signs. When people entered the toilets: A. The actors used the same words that a transgender person receives when they enter a public toilet of their choice, male or female B. The people naturally defended themselves C. When the argument reaches a heated point, the social experiment and cameras are revealed D. After which, they are shown a poster on the toilet wall, which read: How does it feel to be blamed for no fault of yours? E. The social experiment ends. We see four transgender people interviews speaking of the atrocities they have faced in public toilets F. The video ends with a call to action: Pledge your support at equaltoilets.com