| Title | FLIP CONVENTIONS AND LIVE STRAIGHT |
| Brand | UNILEVER JAPAN |
| Product / Service | LUX SHOWS NEW STYLE. |
| Category | B03. Fast Moving Consumer Goods |
| Entrant | ADK Tokyo, JAPAN |
| Idea Creation | ADK Tokyo, JAPAN |
| Media Placement | ADK Tokyo, JAPAN |
| PR | ADK Tokyo, JAPAN |
| Production | DIFFUSE ENTERTAINMENT Tokyo, JAPAN |
| Production 2 | ADK ARTS Tokyo, JAPAN |
| Production 3 | CRYPTON FUTURE MEDIA, INC Sapporo, JAPAN |
| Production 4 | SEGA HOLDINGS CO., LTD Tokyo, JAPAN |
| Production 5 | VICTOR MUSIC ARTS, INC. Tokyo, JAPAN |
| Additional Company | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masahito Imamura | DIFFUSE ENTERTAINMENT | Representative director |
| Wataru Sasaki | CRYPTON FUTURE MEDIA, INC. | Project Director |
| Daisuke Saito | ASATSU-DK INC. | Senior Account Exective |
| Hiroaki Saito | ASATSU-DK INC. | Account Director |
| Meiko Ugawa | ASATSU-DK INC. | Planner |
| Kiyoshi Kushibiki | ADK Arts | Producer |
| Atsuko Nishihata | ADK Arts | Copy Writer |
| Hirofumi Iwanaga | Victor Music Arts, Inc. | Creative Leader |
| MITCHIE M | Freelance | Composer Arranger |
| Naoko Osawa | SEGA Holdings CO., Ltd. | Licenser |
| Kyohei Tsuji | Crossing Inc. | Director |
| Kaoru Sato | JWT TOKYO | Associate Account Director |
| Kanako Yoshimatsu | ASATSU-DK INC. | Senior Director |
A virtual idol, Miku Hatsune is starring in a TVC for shampoo, instead of a celebrity with gorgeous hair. The story telling is about how Miku tries something new, and finds a new side of herself. The insight is based on the Japanese young adults who often find it difficult to be true to themselves. They also doubt how they can obtain straight hair just by washing their hair, but the film conveyed how small steps in everyday life can make a big difference in your surroundings.