PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT AMOUR

Gold Spike Campaign
TitlePITCHING FRENCH FILMS TO HOLLYWOOD - REJECT AMOUR
BrandALLIANCE FRANÇAISE DE SINGAPOUR
Product / ServiceCINE-CLUB
CategoryC02. Branded Content & Entertainment Film
1 of 3 Campaign
EntrantALLIANCE FRANçAISE DE SINGAPOUR Singapore, SINGAPORE
Idea Creation OGILVY & MATHER SINGAPORE, SINGAPORE
PR OGILVY PUBLIC RELATIONS WORLDWIDE Singapore, SINGAPORE
Production JOINERY Los Angeles, USA

Credits

Name Company Position
Eugene Cheong Ogilvy & Mather Singapore Chief Creative Officer
Nicolas Courant Ogilvy & Mather Singapore Executive Creative Director
Axel Grimald Ogilvy & Mather Singapore Creative Director
Aritra Dutta Ogilvy & Mather Singapore Senior Copywriter
David Stevanov Ogilvy & Mather Singapore Senior Art Director
Kevin Wijaya Ogilvy & Mather Singapore Digital Art Director
Carole Domange Ogilvy & Mather Singapore Global Group Account Director
Alvin Chin Ogilvy & Mather Singapore Regional Head of creative Services
James Brook-Partridge Hogarth & Ogilvy Singapore Head of Broadcast Production
Justine Hazlett Ogilvy & Mather Singapore TV Producer
Stephenie Lee Hogarth & Ogilvy Singapore Art Buyer
Leon Lee Hogarth & Ogilvy Singapore Senior Editor
Alex Grossman Joinery Director
Gerard Cantor Joinery Managing Director
Elliot Lucas Joinery Executive Producer
Mark McCune Joinery Producer
Ross Girard Joinery Head of Production
Seamus Tierney Joinery Director of Photography
Chelsea Oliver Joinery Art Director
Charlie Zwick Joinery Editor
Aaron Fitzgerald Joinery Additional Editorial
Edward Flores Joinery Casting Director
Elaine Ong Miracle Factory Digital Imaging Artist
Dionne Chin Miracle Factory Executive Director
Omar De Vera Freeflow Productions Senior Editor
Cara Suplido Freeflow Productions Producer

Brief Explanation

This film is based on the meeting between a French director and Hollywood professionals to whom he pitched 3 movie ideas. What they didn’t know is that these were from existing French cinema masterpieces. Andrew Licht, executive producer of "Waterworld" had to react on the pitch for "Entre Les Murs". William Fay, producer of "Independence Day", "300" and "The Hangover", listened to the pitch for "La Vie d'Adèle”. While "Amour", was pitched to Lynn Mary Stewart, the actress from "Rain Man" and "American Graffiti" and Jack Hogan, another renowned producer from Hollywood. They rejected the pitches as they thought these ideas lacked action or drama and won’t be marketable. Their cautious and negative reactions illustrated that French cinema does not follow the usual Hollywood formulas in a humorous and unique way.

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