TAIPEI 2017 SUMMER UNIVERSIADE: READY AND WELCOME

TitleTAIPEI 2017 SUMMER UNIVERSIADE: READY AND WELCOME
BrandTAIPEI RAPID TRANSIT CORPORATION
Product / ServiceSUMMER UNIVERSIADE
CategoryB11. Public Sector
EntrantHOGARTH & OGILVY Taipei, CHINESE TAIPEI
Idea Creation HOGARTH & OGILVY Taipei, CHINESE TAIPEI
Production HOGARTH & OGILVY Taipei, CHINESE TAIPEI

Credits

Name Company Position
Chyi Lin Hogarth & Ogilvy Executive Creative Director
Gene Wu Hogarth & Ogilvy Creative Director
Esther Yang Hogarth & Ogilvy Art Director
Redd Hu Hogarth & Ogilvy Designer
Helen Huang Hogarth & Ogilvy Copywriter
Eva Chou Hogarth & Ogilvy VFX Supervisor
Jun Chen Hogarth & Ogilvy Producer

Brief Explanation

In 2017 the Summer Universiade is being held in Taipei. Yet Taiwan’s sporting climate is anemic; sporting events often fail to captivate the minds of the Taiwanese populace. Nevertheless, Taiwanese people are extremely hospitable! This film shows a family cleaning up their house in preparation for hosting some guests, and expresses that these actions are the same as top athletes getting ready for a competition! When it comes to “welcoming the world,” the Taiwanese people have the same spirit as athletes, and the same sense of anticipation. The goal is to make everyone aware that this year, they are the “hosts,” and by spreading good hospitality they can all take part in this major sports event.

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