TOUCH OF CARE

Gold Spike
TitleTOUCH OF CARE
BrandPROCTER & GAMBLE
Product / ServiceVICKS
CategoryC02. Branded Content & Entertainment Film
EntrantPROCTER & GAMBLE Singapore, SINGAPORE
Idea Creation PUBLICIS SINGAPORE, SINGAPORE
PR 20:20 MSL Mumbai, INDIA

Credits

Name Company Position
Ajay Thrivikraman Publicis Singapore Global Chief Creative Officer
Jocelyn Chabanis Publicis Singapore Associate Creative Director
Eugene Pua Publicis Singapore Associate Creative Director
Prachi Partagalkar Publicis Singapore Regional Account Director
Yanna Vasquez Publicis Singapore Senior Account Manager
Ed Booty Publicis Singapore Regional Head of Planning
Floriane Tripolino Publicis Singapore Executive Vice President Head of Global Clients APAC
Neeraj Ghaywan Film Director
Deepa Limaye Producer
Manoj Kumar Khatoi Director of Photography

Brief Explanation

The film retells the true story of Gauri Sawant (acting as herself), an Indian transgender woman who was ousted from her family when she was still a teenager because of who she was. Gauri adopted Gayatri, the daughter of a sex-worker who died when the girl was only 6. The film takes place during a bus trip between Mumbai - where Gayatri and Gauri live - and the hill station of Lonavala - where Gayatri goes to boarding school. During the trip, elements outside the window remind her of her mother’s and her past life and far they’ve gone together. She tells us how the two of them found in each other the family and the care they were denied by life and the rest of society, and how family isn’t a matter of blood ties or a shared name. Only a matter of care.

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