Title | TOUCH OF CARE |
Brand | PROCTER & GAMBLE |
Product / Service | VICKS |
Category | C02. Branded Content & Entertainment Film |
Entrant | PROCTER & GAMBLE Singapore, SINGAPORE |
Idea Creation | PUBLICIS SINGAPORE, SINGAPORE |
PR | 20:20 MSL Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Ajay Thrivikraman | Publicis Singapore | Global Chief Creative Officer |
Jocelyn Chabanis | Publicis Singapore | Associate Creative Director |
Eugene Pua | Publicis Singapore | Associate Creative Director |
Prachi Partagalkar | Publicis Singapore | Regional Account Director |
Yanna Vasquez | Publicis Singapore | Senior Account Manager |
Ed Booty | Publicis Singapore | Regional Head of Planning |
Floriane Tripolino | Publicis Singapore | Executive Vice President Head of Global Clients APAC |
Neeraj Ghaywan | Film Director | |
Deepa Limaye | Producer | |
Manoj Kumar Khatoi | Director of Photography |
The film retells the true story of Gauri Sawant (acting as herself), an Indian transgender woman who was ousted from her family when she was still a teenager because of who she was. Gauri adopted Gayatri, the daughter of a sex-worker who died when the girl was only 6. The film takes place during a bus trip between Mumbai - where Gayatri and Gauri live - and the hill station of Lonavala - where Gayatri goes to boarding school. During the trip, elements outside the window remind her of her mother’s and her past life and far they’ve gone together. She tells us how the two of them found in each other the family and the care they were denied by life and the rest of society, and how family isn’t a matter of blood ties or a shared name. Only a matter of care.