| Title | ULTRA MANEKINEKO |
| Brand | DESIGNONE JAPAN,INC. |
| Product / Service | EKITEN |
| Category | A08. Media & Publications |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| HIROSHI URUSHITANI | HAKUHODO inc. | Senior Creative Director |
| TAKAHIRO EGUCHI | HAKUHODO inc. | Creative Director |
| KEISUKE TOYOTA | HAKUHODO inc. | Planner |
| TAKAYUKI IMOTO | HAKUHODO PRODUCT'S inc. | Producer |
| MICHIKO IKUSHIMA | HAKUHODO PRODUCT'S inc. | Production manager |
| SATOMI OONISHI | HAKUHODO PRODUCT'S inc. | Production manager |
| RYOTARO IWASA | HAKUHODO PRODUCT'S inc. | Production Assistant |
| KENTO OOKUBO | HAKUHODO PRODUCT'S inc. | Production Assistant |
| TOSHIYUKI YAGI | TOSHIYUKI YAGI Director Office | Director |
| SHIGETO KUNII | GORILLA | Cinematographer |
| KOSUKE SUZUKI | Freelance | Master electrician |
| HAYATO TAKABUCHI | CINQ ART CO., LTD. | Designer |
| KAZUKI YUNOKI | KANOE | Stylist |
| KYUKAKO HASEGAWA | Sylph | hair and make up artist |
| KAKIKO TAKAKU | COPIN inc. | Casting Director |
| YAKENOHARA | felicity | Artist |
| BURAN | Neko-cafe leon | Cat |
| WATARU ICHIKAWA | Freelance | Offline editor |
| TAKESHI KANDA | jitto inc. | Editor |
| YASUAKI MIYATAKE | FLUX inc. | represent |
| MASAFUMI TAOKA | Freelance | Sound Mixer |
| TOYOHISA NAKAMURA | SHIGOTOYA | Sound Effect |
A storeowner couple is searching for a lucky charm in a shady antique shop. They find a peculiar figurine named "Ultra Manekineko"."Manekineko" is a common Japanese figurine that brings good luck in business, but this special one seems to be an actual live cat, which has a robot paw beckoning ultra fast. While daunted by its expensiveness the couple decides to buy the "Ultra Manekineko". Scene changes and a passer-by finds "Ultra Manekineko" displayed in front of the barber. When the man comes close to have a look at the cat, "Ultra Manekineko" gives him a hard cat punch straight into his face. The couple comes out of the barbershop they own, dragging inside the unconscious man, welcoming him as a customer. The narration and subtitle propose that there might be better ways for customer acquisition. It advertises "Ekiten" ; a free digital service that helps shop owner attracts customers.