Brief Explanation

Started from the brand strategic perspective to make tactical breakthroughs from the service content of “Tmall Trouble-free Buy”, we spearheaded to have created an interactive drama/theater on mobile phone: to use organs as the characters to play out the negative emotions and feelings inside us people, to tell different stories that always happen in real-life online purchases, and ultimately, everything and everyone returned to a trouble-free status. The whole atmosphere was so humorous and offbeat that memory retention and understanding from the customers were further enhanced and that fodders of topics were also fueled to meet the previous publicity challenges.