Title | WILD-DOG007 |
Brand | 700BIKE |
Product / Service | W X 700BIKE CO-CREATED BIKE |
Category | B04. Durable Consumer Goods |
Entrant | W Shanghai, CHINA |
Idea Creation | W Shanghai, CHINA |
Production | JL DESIGN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
3water Li | W | Founder |
Jack Zhang & Pino Cao | W | Account Servicing |
Xiaowan Chen | W | Copywirter |
Peiyun Chen | W | Art Director |
W Music Cabin - Yunqing Wei & Case | W | Music production |
Yuen Hsieh | Director | Director |
Sheng Hong Yu & Ryan Lin | JL Design | Producer |
The Wild dog007 is born out of the concept to build a brand, our slogan #To go wherever you are able to but you can't go / To be whoever you are able to but you can't be. # has innovatively employed a modern urban fable in a sub-culture style and picture to tell the story that seemingly, the modern human being are omnipotent, but deep down, we are locked in the exquisitely materialized life. Each scene is an ironic analogy to cruel reality that human are forced to finish a task like submissive dog. This satire leads wide-spread social ripples and heat discussion: Rather than to be a dog of others, it is better to be a “Wild Dog”.