Title | RELEASE THE PRESSURE |
Brand | PEPSICO |
Product / Service | MIRINDA |
Category | B02. Drinks |
Entrant | BBDO INDIA Gurgaon, INDIA |
Idea Creation | BBDO INDIA Gurgaon, INDIA |
Media Placement | MINDSHARE Gurgaon, INDIA |
PR | EDELMAN Mumbai, INDIA |
Production | RISING SUN FILMS Mumbai, INDIA |
Additional Company | GLITCH Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Josy Paul | BBDO INDIA | Chairman and Chief Creative Officer |
Ajai Jhala | BBDO INDIA | Chief Executive Officer |
Rajesh Sikroria | BBDO INDIA | President |
Ritu Sharda | BBDO INDIA | Sr. Executive Creative Director |
Anunay Rai | BBDO INDIA | Sr. Creative Director |
Gaurangi Mathur | BBDO INDIA | Group Head - Copy |
Natasha Mehra | BBDO INDIA | Senior Art Director |
Aakancha | BBDO INDIA | Junior Copywriter |
Shubham Minocha | BBDO INDIA | Junior Art Director |
Ninad Satpute | BBDO INDIA | Vice President Planning |
Rashi Jain | BBDO INDIA | Account Director Planning |
Gireesh Gupta | BBDO INDIA | Executive Vice President |
Proteek Dey | BBDO India | Account Director |
Radheyshyam Keshari | BBDO INDIA | Sr. Account Executive |
Manoj K Yogi | BBDO INDIA | All India Print Production & Studio Head |
Shyamsunder Rawat | BBDO INDIA | Deputy Studio Manager |
Angad Singh Negi | BBDO INDIA | Graphic Designer |
Jitendra Pal Singh | BBDO INDIA | Studio & Production Manager |
K V Krishnam Raju | BBDO INDIA | Agency Producer |
Shoojit Sircar | Rising Sun Films | Director |
Ronnie Lahiri | Rising Sun Films | Producer |
Supriya Macwan | Rising Sun Films | Producer |
Avik Mukhopadhayay | Rising Sun Films | Director of Photography |
Anupam Roy | Rising Sun Films | Music Director |
Bodhaditya Bandyopadhyay | Rising Sun Films | Editor |
Vipul Prakash | PepsiCo India | Vice President, Beverages |
Gaurav Verma | PepsiCo India | Associate Director, Flavours Marketing |
Arpita Shankar | PepsiCo India | Senior Brand Manager |
Mekala Gummadi | PepsiCo India | Marketing Innovation Analyst |
Team ESP | ESP Films | Production House |
Teenagers read out open letters they have written to their parents to share their innermost fears and frustrations because of parental pressure during exams. These letters help release the bottled up emotions and open up the cathartic floodgates and make parents realize in a empathetic manner how their good but misplaced intentions lead to serious health and emotional consequences. The film ends by encouraging parents to adopt a simple useful act of releasing the pressure to save their children from spiraling into depression.