RELEASE THE PRESSURE

Bronze Spike
TitleRELEASE THE PRESSURE
BrandPEPSICO
Product / ServiceMIRINDA
CategoryB02. Drinks
EntrantBBDO INDIA Gurgaon, INDIA
Idea Creation BBDO INDIA Gurgaon, INDIA
Media Placement MINDSHARE Gurgaon, INDIA
PR EDELMAN Mumbai, INDIA
Production RISING SUN FILMS Mumbai, INDIA
Additional Company GLITCH Gurgaon, INDIA

Credits

Name Company Position
Josy Paul BBDO INDIA Chairman and Chief Creative Officer
Ajai Jhala BBDO INDIA Chief Executive Officer
Rajesh Sikroria BBDO INDIA President
Ritu Sharda BBDO INDIA Sr. Executive Creative Director
Anunay Rai BBDO INDIA Sr. Creative Director
Gaurangi Mathur BBDO INDIA Group Head - Copy
Natasha Mehra BBDO INDIA Senior Art Director
Aakancha BBDO INDIA Junior Copywriter
Shubham Minocha BBDO INDIA Junior Art Director
Ninad Satpute BBDO INDIA Vice President Planning
Rashi Jain BBDO INDIA Account Director Planning
Gireesh Gupta BBDO INDIA Executive Vice President
Proteek Dey BBDO India Account Director
Radheyshyam Keshari BBDO INDIA Sr. Account Executive
Manoj K Yogi BBDO INDIA All India Print Production & Studio Head
Shyamsunder Rawat BBDO INDIA Deputy Studio Manager
Angad Singh Negi BBDO INDIA Graphic Designer
Jitendra Pal Singh BBDO INDIA Studio & Production Manager
K V Krishnam Raju BBDO INDIA Agency Producer
Shoojit Sircar Rising Sun Films Director
Ronnie Lahiri Rising Sun Films Producer
Supriya Macwan Rising Sun Films Producer
Avik Mukhopadhayay Rising Sun Films Director of Photography
Anupam Roy Rising Sun Films Music Director
Bodhaditya Bandyopadhyay Rising Sun Films Editor
Vipul Prakash PepsiCo India Vice President, Beverages
Gaurav Verma PepsiCo India Associate Director, Flavours Marketing
Arpita Shankar PepsiCo India Senior Brand Manager
Mekala Gummadi PepsiCo India Marketing Innovation Analyst
Team ESP ESP Films Production House

Brief Explanation

Teenagers read out open letters they have written to their parents to share their innermost fears and frustrations because of parental pressure during exams. These letters help release the bottled up emotions and open up the cathartic floodgates and make parents realize in a empathetic manner how their good but misplaced intentions lead to serious health and emotional consequences. The film ends by encouraging parents to adopt a simple useful act of releasing the pressure to save their children from spiraling into depression.

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