ANZ #HOLDTIGHT

Gold Spike
TitleANZ #HOLDTIGHT
BrandANZ
Product / ServiceANZ BANK
CategoryB08. Financial Products & Services, Commercial Public Services, B2B Products & Services
EntrantTBWA\MELBOURNE, AUSTRALIA
Idea Creation TBWA\MELBOURNE, AUSTRALIA
Media Placement PHD Melbourne, AUSTRALIA
PR ELEVEN Melbourne, AUSTRALIA
PR 2 ELEVEN Auckland, NEW ZEALAND
Production LEVEL TWO MUSIC Melbourne, AUSTRALIA
Production 2 THE GLUE SOCIETY Sydney, AUSTRALIA
Production 3 REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Additional Company DIGITAL ARTS NETWORK Auckland, NEW ZEALAND

Credits

Name Company Position
Paul Reardon TBWA\Melbourne Chief Creative Officer
Tara Ford TBWA\Melbourne Creative Director
Tim Woolford TBWA\Melbourne Creative
Scott Canning TBWA\Melbourne Creative
Margot Ger TBWA\Melbourne Head of Broadcast
Dave Keating TBWA\Melbourne Head of Integrated Production
Harrison Webster TBWA\Melbourne Content Director
Stephanie Leddin TBWA\Melbourne Content Producer
Jesse Richards TBWA\Melbourne Content Creator/Editor
Michael Edwards Level Two Music Composer
Pete Baker The Glue Society Director
Michael Ritchie Revolver/Will O'Rourke Manager Director/Executive Producer
Josh Mullens Revolver/Will O'Rourke Executive Producer/Head of Projects
Jasmin Helliar Revolver/Will O'Rourke Producer
Geoffrey Simpson Revolver/Will O'Rourke DOP
Ricci Meldrum TBWA\Melbourne Regional Group Head
Claire Tenzer TBWA\Melbourne Group Business Director
Amelia Van Veenendaal TBWA\Melbourne Project Director
Todd McClerie TBWA\Melbourne Project Manager
Paul Arena TBWA\Melbourne Digital Planner
Fee Townshend Eleven Managing Director Melbourne
Angelina Farry Eleven Managing Director Auckland
Louise Cargo Eleven Senior Account Director
Jade Glashoff Eleven Account Director
Christy Peacock TBWA\Auckland Executive Creative Director
Karen Maurice O'Leary TBWA\Auckland Creative Director
Robyn Budd TBWA\Auckland Head of Client Service
Maike Blackman TBWA\Auckland Group Acount Director
Ruby Soole TBWA\Auckland Account Manager

Brief Explanation

The film opens with a series of intimate vignettes of hands finding each other. Everyday moments like walking down the street, or laying on a blanket in a park. We reveal the hands are those of LGBTI couples. We then see a series of shots of these couples holding hands, but encountering a situation that makes them feel uncomfortable, so they let go. However, in a moment of pride, two men decide to hold tight to each other as they walk past a busy pub. A super appears over their tight grip: ‘When you feel like letting go. #HOLDTIGHT’ We then move into a supercut of couples holding tight. The film closes with a super that reads ‘ANZ is proud to continue supporting Sydney Gay and Lesbian Mardi Gras, and the Auckland Pride Festival followed by ANZ’s logo and their brand values ‘diversity, inclusion, respect.’

Links
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