TRY! NOODLE CRADLE

Bronze Spike
TitleTRY! NOODLE CRADLE
BrandKAGAWA PREFECTURE
Product / ServiceIMMIGRATION PROMOTION
CategoryB11. Public Sector
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS Tokyo, JAPAN
Production NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN

Credits

Name Company Position
Tsudou Honda DENTSU Creative Director
Satoshi Yamamoto DENTSU Planner
Emi Kaminaga DENTSU EAST Art Director
Fumiko Ishida DENTSU Copywriter
Hidejiro Kojima NIBAN KOBO Producer
Yoshimune Takamatsu NIBAN KOBO Producer
Yu Kawakami Freelance Director
Koji Kayano Freelance DOP Lighting Cameraman
Miroki Mitsuyasu tohoku shinsha Web Director
Yohei Nemoto DENTSU PR PR Planner
Koki Horiguchi DENTSU PR PR Directoer

Brief Explanation

Kagawa Prefecture, a producing center of udon noodles, promotes itself as the “udon prefecture.” Kagawa Prefecture published amazing news last year: Babies stop crying as they hear someone slurp udon noodles. To verify this study result, Jun Kaname, a vice-governor of the udon prefecture, tried to make a baby stop crying by slurping udon noodles on his own in the presence of the baby. The experiment was recorded in a movie titled “Udon slurping sounds really make a baby stop crying?”

Links
Video URL