| Title | BREAKING OUT |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG S8 |
| Category | A04. Durable Consumer Goods |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Idea Creation | LEO BURNETT SYDNEY, AUSTRALIA |
| Idea Creation 2 | LEO BURNETT CHICAGO, USA |
| Production | PSYOP New York, USA |
| Additional Company | SAMSUNG ELECTRONICS AUSTRALIA Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| COLIN SELIKOW | LEO BURNETT | GLOBAL CREATIVE DIRECTOR |
| GRANT McALOON & VINCE LAGANA | LEO BURNETT SYDNEY | EXECUTIVE CREATIVE DIRECTORS |
| ADRIAN ELY, PAUL SUTERS & NIGEL CLARK | LEO BURNETT SYDNEY | CREATIVE DIRECTORS |
| JASON GEORGEN | LEO BURNETT CHICAGO | PRODUCER |
| MATT BLITZ | LEO BURNETT CHICAGO | EXECUTIVE PRODUCER |
| RADIM SVOBODA | LEO BURNETT CHICAGO | SENIOR VICE PRESIDENT |
| ASHLEY BEAM | LEO BURNETT | GLOBAL ACCOUNT DIRECTOR |
| REBECCA MORTON | LEO BURNETT SYDNEY | GROUP HEAD |
| EMILY SMITH | LEO BURNETT CHICAGO | ACCOUNT MANAGER |
| AN LE | SAMSUNG AUSTRALIA | Group Marketing Manager | Mobile Division |
| MARCO SPIER | PSYOP | DIRECTOR |
| PSYOP | PSYOP | PRODUCTION COMPANY |
The Samsung GS8 features the revolutionary Infinity Display Screen, meaning it’s free of borders and bezels, giving you more viewing freedom than ever before. To demonstrate this, we created a 60 second launch film that shows video content breaking free from the confines of a normal phone, smashing off its borders and its home button to unveil and unbox the Samsung GS8. From an amateur female boxer to an 8-year-old prodigy drummer, the people featured in the spot all demonstrate the Samsung brand philosophy of defying barriers to achieve meaningful progress.