| Title | LOVE THIS MOMENT |
| Brand | HP |
| Product / Service | SPROCKET |
| Category | B04. Durable Consumer Goods |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Idea Creation | FRED & FARID SHANGHAI, CHINA |
| Media Placement | FRED & FARID SHANGHAI, CHINA |
| PR | FRED & FARID SHANGHAI, CHINA |
| Production | FRED & FARID SHANGHAI, CHINA |
| Additional Company | HP Barcelona, SPAIN |
| Name | Company | Position |
|---|---|---|
| Fred Raillard | FRED & FARID | Chief Creative Officer |
| Farid Mokart | FRED & FARID | Chief Creative Officer |
| Feng Huang | FRED & FARID | Executive Creative Director |
| Uty Chen | FRED & FARID | Art Director |
| Aser Cao | FRED & FARID | Copywriter |
| Chris Wang | FRED & FARID | Copywriter |
| Steven Ma | FRED & FARID | Brand Strategist |
| Jessie Huang | FRED & FARID | Agency Producer |
| Paul Lin | FRED & FARID | Agency Supervisor |
| Ronda Zhou | HP | Brand Supervisor |
Nowadays, it usually takes us up to 5 seconds to take photos about anything we encounter in life. However, the easier we can record, the valueless those images become… But the things is, among those thousands photos we stored in our phone, there has to be special moments that we would cherish and memorize for lifelong time. Use HP Sprocket is a way to transform cold digital images into valuable personal belongings, which would become emotional attachment for those beautiful moments.