| Title | VISA - HOMECOMING GOES ABROAD |
| Brand | VISA |
| Product / Service | CREDIT CARD |
| Category | B10. Corporate Social Responsibility |
| Entrant | PROXIMITY CHINA Shanghai, CHINA |
| Idea Creation | PROXIMITY CHINA Shanghai, CHINA |
| Production | JINGLE SH Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| WaiFoong Leong | BBDO and Proximity China | Chairman and Chief Creative Officer, Greater China |
| Airy Han | BBDO and Proximity China | Creative Partner |
| Giggle Wu | BBDO and Proximity China | Copywriter |
| Runqi Zhang | BBDO and Proximity China | Art Director |
| Sharlene Wu | BBDO and Proximity China | Managing Director |
| Alvina Seah | BBDO and Proximity China | General Manager |
| Anita Hsieh | BBDO and Proximity China | Senior Account Director |
| Alex Zhou | BBDO and Proximity China | Senior Account Executive |
| Tom Mangione | BBDO and Proximity China | Head of English Copywriter |
Young Chinese travel a lot, with friends, colleagues and sometimes alone. And they seldom notice that, their parents have yet got a chance to travel with them…. The video is seeking to explore the growing generation gap between a typical millennial and his parents. It tells the story of a family plagued by the painful yet often unspoken conflicts caused by their different beliefs and lifestyles. However beneath their differences lies an enduring hope for mutual understanding that eventually leads them to reconciliation. Visa plays a role that brings them to a family trip together for a new start to the Chinese New Year.