| Title | TOOTSIE |
| Brand | PACIFIC PAINT (BOYSEN) PHILIPPINES INC |
| Product / Service | PACIFIC PAINT (BOYSEN) PHILIPPINES INC |
| Category | C01. Viral Film |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | C-HUB Makati, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | EXECUTIVE CREATIVE DIRECTOR |
| Marci Reyes | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| John ed de Vera\Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Creative Directors |
| Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
| John ed de Vera\John Benedict Reyes | TBWA\SANTIAGO MANGADA PUNO | Art Directors |
| Michael Williams | Freelancer | Director |
| June Ng | C-Hub | Editor |
| Kara Filamor | TBWA\SANTIAGO MANGADA PUNO | Accounts |
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
The film features two transwomen in a typical life-situation—they are in love with the same philandering man. It opens with the man and his other lover painting the living room wall. His real girlfriend arrives and sees the two of them. They argue over who deserves to be his number one, but in the end, they decide to get rid of the guy. They throw on to him a can of Boysen Permacoat, a paint known for its superior hiding ability. The guy vanishes. The film demonstrates the hiding power of Boysen—so powerful it can hide forbidden love.