Title | WANDA |
Brand | PACIFIC PAINT (BOYSEN) PHILS INC. |
Product / Service | PACIFIC PAINT (BOYSEN) PHILS INC. |
Category | C01. Viral Film |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Production | C-HUB Makati, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | EXECUTIVE CREATIVE DIRECTOR |
Marci Reyes | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
John ed de Vera\Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Creative Directors |
Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
John ed de Vera\John Benedict Reyes | TBWA\SANTIAGO MANGADA PUNO | Art Directors |
Michael Williams | Freelancer | Director |
June Ng | C-Hub | Editor |
Kara Filamor | TBWA\SANTIAGO MANGADA PUNO | Accounts |
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
The film features two transwomen in a typical life-situation—they are in love with the same philandering man. It opens with the man watching a movie with his other lover. When his real girlfriend arrives, he is forced to hide the other girl. The guy denies everything. In a fit of rage, the woman in hiding accidentally spills on to herself a can of Boysen Permacoat, a paint known for its superior hiding ability. The girl vanishes, and the guy is saved from getting caught. The film demonstrates the hiding power of Boysen—so powerful it can hide forbidden love.