| Title | MOMS DON'T CRY |
| Brand | UNICHARM CORPORATION |
| Product / Service | CORPORATE |
| Category | B03. Fast Moving Consumer Goods |
| Entrant | AOI PRO. INC. Osaki, Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | AOI PRO. INC. Osaki, Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hironori Nagata | DENTSU INC. | Executive Creative Director |
| On Gunji | DENTSU INC. | Creative Director/Copywriter/Planner |
| Junya Takahashi | DENTSU INC. | Agency Producer |
| Mayumi Kurebayashi | DENTSU INC. | Account Manager |
| Nao Sato | DENTSU INC. | Account Manager |
| Yuko Komatsu | DENTSU INC. | Strategic Planning Director |
| Shinya Takahashi | AOI Pro. Inc. | Producer |
| Kazumasa Kobayashi | AOI Pro. Inc. | Producer |
| Yukihiro Morigaki | The Directors Guild | Director |
| Tomohiro Kanzaki | AOI Pro. Inc. | Production Manager |
| Masahiro Kawamoto | AOI Pro. Inc. | Production Manager |
| Naoki Noda | GLASSLOFT inc. | Cinematographer |
| Akane Murata | Freelance | Production Designer |
| Ayuko Takagi | Freelance | Wardrobe Designer |
| Naoko Morishita | Freelance | Hair and Makeup Artist |
| Toru Midorikawa | MELODY PUNCH Inc. | Soud Studio Producer |
| Kenichi Hirai | Freelance | Editor |
| Kohei Sudo | DIGITAL GARDEN INC. | Flame Artist |
| Ayako Osumi | The Directors Guild | Colorist |
| Yutaka Kimura | Wolf Age | Location Coordinater |
| Junko Kaieda | Jungle inc. | Casting Director |
| Tatsuya Nakano | e-spirit inc. | Casting Director |
“moms don’t cry” is a film targeting mothers who may find themselves at times feeling completely overwhelmed when it comes to raising their child. They struggle to live up to what they perceive as being a strong and perfect mother, one who doesn’t cry. We wanted to offer words of encouragement. It is OK to not be able to do everything so perfectly. It’s OK to cry. Just take it slowly one day at a time with your baby.