BINOCULARS

Short List
TitleBINOCULARS
BrandHYUNDAI MOTOR COMPANY AUSTRALIA
Product / ServiceTUCSON
CategoryA05. Cars & Automotive Products & Services
EntrantINNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Idea Creation INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Production 2 HECKLER Sydney, AUSTRALIA
Production 3 LEVEL TWO MUSIC Melbourne, AUSTRALIA
Production 4 NYLON STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Steve Jackson Innocean Worldwide Australia Executive Creative Director
Robin Feiner Innocean Worldwide Australia Senior Copywriter
Guy Collins Innocean Worldwide Australia Senior Art Director
Scott Davis Innocean Worldwide Australia Head of Planning
Philip Sherar Innocean Worldwide Australia Group Account Director
Jo Movizio Innocean Worldwide Australia Senior Account Director
Jacqui Walker Innocean Worldwide Australia Senior Film Producer
Matt Devine Revolver/ Will O'Rourke Director
Pip Smart Revolver/ Will O'Rourke Executive Producer
Alex Kember Revolver/ Will O'Rourke Producer
Ginny Loane Revolver/ Will O'Rourke DOP
Peter Sciberras Arc Edit Editor
Bonnie Law Heckler Executive Producer
Jamie Watson Heckler Head of VFX
Tom Corbett Heckler VFX Supervisor
Trish Cahill Heckler Colourist
Karl Richter Level Two Music Music Supervision
Claire Lothian Level Two Music Music Supervision
Simon Lister Nylon Studios Sound Designer / Engineer
Karla Henwood Nylon Studios Executive Producer
Oliver Mann Hyundai Motor Company Australia Director of Marketing
Andrew Knox Hyundai Motor Company Australia General Manager Marketing
Helen Gilmartin Hyundai Motor Company Australia Product Marketing Manager

Brief Explanation

The film begins with a family of viewing binoculars standing on the edge of a cliff. Even though the view might be pretty, they're bored, because they’re tired of staring at the same thing day-in, day-out. As luck would have it, a Hyundai Tucson SUV arrives one day at their scenic look out point and the owner drops the keys as he and his family head off bushwalking. The binocular family, seize the opportunity and the Tucson heading off an adventure of a lifetime to see things more amazing than they ever imagined.