Title | FIREFLY |
Brand | BAJAJ ELECTRICALS LTD. |
Product / Service | RURAL ELECTRIFICATION, ENGINEERING PROJECTS, TRANSMISSION LINE TOWERS, LUMINAIRE |
Category | A10. B2B Products & Services |
Entrant | ONADS COMMUNICATIONS Mumbai, INDIA |
Idea Creation | ONADS COMMUNICATIONS Mumbai, INDIA |
Production | HUNGRY FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Jignesh Maniar | Onads Communications LLP | Founder & CCO |
Shruti Nayak | Onads Communications LLP | Creative Director |
The film is inspired by a true story of a girl who was unable to fulfil her career aspirations because of lack of street lighting. The film uses paper puppet animation technology – a first in India – and opens with a young girl who is unable to take up a job due to lack of streetlights in her neighbourhood. Bajaj Electricals is personified in the form of an endearing firefly that brings light into her life and helps her secure her dream job. The film showcases how Bajaj Electricals has played its role in woman empowerment by putting up over 700,000 streetlights across India making women feel safe.