Title | RAT'S TALE |
Brand | NZ TRANSPORT AGENCY |
Product / Service | NZ TRANSPORT AGENCY |
Category | A14. Public Sector |
Entrant | CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND |
Idea Creation | CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND |
Production | FINCH Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Ball | Finch | Director |
Brigid Alkema | Clemenger BBDO Touchcast | Executive Creative Director |
Emily Beautrais | Clemenger BBDO Touchcast | Creative Director |
Frances Cooke | Clemenger BBDO Touchcast | Creative |
Josh Stuart | Clemenger BBDO Touchcast | Creative |
Camilla Mazzaferro | Finch | Producer |
Karen Bryson | Finch | Executive Producer |
Linda Major | Clemenger BBDO Touchcast | Group Account Director |
Bethany Omeri | Clemenger BBDO Touchcast | Strategist |
Christina Hazard | Clemenger BBDO Touchcast | Head of Content TVP |
Lachlan Milne ACS | Finch | DoP |
Jo Scott | The Butchery | Editor |
Catch Casting | Catch Casting | Casting |
Blockhead VFX | Blockhead VFX | Visual Effects |
The Coopers | The Coopers | Sound Design |
Brett Hoskin | Brett Hoskin | Managing Director |
Robbie Allen | Clemenger BBDO Touchcast | Project Manager |
Neville Stevenson | Neville Stevenson | Production Designer |
Trish Cahill | Trish Cahill | Colourist |
Matt Barnes | Clemenger BBDO Touchcast | Account Manager |
Ursula Nichols | Clemenger BBDO Touchcast | Design Researcher |
Hilary Yiasoumi | Clemenger BBDO Touchcast | Director of TV Trading |
Jake Firman | Clemenger BBDO Touchcast | Strategic Planner |
Ros Ross | OMD | Account Director |
Kylee Strathdee | Kylee Strathdee | Costume Designer |
Paul Stent | Clemenger BBDO Touchcast | Sound Mix |
Juzzie Smith | Juzzie Smith | Original Music ‘Harmonica Jam |
The story follows 'Rats' – a true-blooded, loveable rogue with hair to match. It begins as he leaves a party after a heavy drinking session, but as he reaches for his car keys, we see him contemplate everything he’s risking. Is his badass, adrenaline fuelled life really worth jeopardising with a drink driving injury?