Title | CURV CHALLENGE |
Brand | SAMSONITE KOREA LIMITED |
Product / Service | SAMSONITE CURV |
Category | C01. Viral Film |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | WALKING IN MIND Seoul, SOUTH KOREA |
Production 2 | EARLYHIGH Seoul, SOUTH KOREA |
Additional Company | VIXEN STUDIO Seoul, SOUTH KOREA |
Additional Company 2 | DR. HOOK Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
JEREMY CRAIGEN | INNOCEAN Worldwide | Chief Creative Officer |
Jung-a Kim | INNOCEAN Worldwide | Executive Creative Director |
SUNG KYU LEE | INNOCEAN Worldwide | Creative Director |
YOON JU LEE | INNOCEAN Worldwide | Copywriter |
TAE WHAN LEE | INNOCEAN Worldwide | Art Director |
MI JI LEE | INNOCEAN Worldwide | Copywriter |
JEONG GONE KANG | INNOCEAN Worldwide | Art Director |
CHAN HO PARK | INNOCEAN Worldwide | Art Director |
YOO ONE JUNG | INNOCEAN Worldwide | Copywriter |
JOON SOO CHOI | INNOCEAN Worldwide | Executive Director |
JU HYUNG YOON | INNOCEAN Worldwide | Account Director |
JONG HYUN NAM | INNOCEAN Worldwide | Account Manager |
JAE YEOUN KIM | INNOCEAN Worldwide | Account Executive |
HEE JEONG KIM | Samsonite Korea Limited | Marketing Director |
JI WON CHOI | Samsonite Korea Limited | Marketing Communication Manager |
HWA WON JEONG | Samsonite Korea Limited | Marketing Communication Specialist |
YUN JEONG KIM | Samsonite Korea Limited | Marketing Communication Coordinator |
MIN GYU SONG | Earlyhigh | Director |
UN GU KANG | Earlyhigh | Assistant Director |
CHUNG SUB KIM | Walking in mind | Executive Producer |
MIN HYUK YANG | Walking in mind | Producer |
KWANG SEO KIM | Vixen | Editor |
HEE YOUNG CHUN | Vixen | Assistant Editor |
NAM YOON PARK | Vixen | Visual Effect Creator |
KYONG HO PARK | Vixen | 3D Artist |
BONG GUN JANG | Dr.HOOK | Sound Engineer |
A free-fall test was conducted to prove and promote its light and durability. The super-light carrier was taken up in the air with balloons, and was dropped after it hit the target altitude to introduce its innovative new material.