Title | ALICE'S WEDDING |
Brand | VOLVO CARS TAIWAN |
Product / Service | S90 |
Category | C02. Branded Content & Entertainment Film |
Entrant | HAVAS TAIWAN, CHINESE TAIPEI |
Idea Creation | HAVAS TAIWAN, CHINESE TAIPEI |
Production | GREATLAND FILMS Taipei, CHINESE TAIPEI |
Production 2 | MIND BIZ MULTIMEDIA TECHNOLOGY TAIPEI CITY, CHINESE TAIPEI |
Production 3 | THEHONEYDRIPPERS TAIPEI CITY, CHINESE TAIPEI |
Production 4 | BIG BANG & FUZZ Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Fish Chen | Havas Taiwan | Chief Creative Officer |
EN Chang | Havas Taiwan | Creative Director |
Nilson Tung | Havas Taiwan | Senior Art Director |
Kevin Ho | Havas Taiwan | Group Account Director |
Agatha Ho | Havas Taiwan | Associate Account Director |
Roddy Hsieh | Havas Taiwan | Digital Planner |
Felicia Hsueh | Havas Taiwan | Account Executive |
Lo Ging-zim | None | Director |
AJ | Greatland Films | Cinematographer |
Huang yu-ming | Greatland Films | Production producer |
Pai-mei | Greatland Films | Editor |
Liang wen-tai | Greatland Films | Gaffer |
"Volvo For Love" emotionally interprets the core value of the brand, "We Put People First.” The story “Alice’s Wedding” starts from a little beautiful girl, Alice, who was often the popular wedding flower girl of the town. She lived a fairytale-like life under her father’s protection. However, years later, her mother died and father suffered from Alzheimer’s, the fairy tale nearly shattered. Still, Alice vowed to guard the family, passing down her father’s unconditional love across generations.