Title | #MINOHODOSHIRAZU |
Brand | NIKE JAPAN |
Product / Service | NIKE BRAND |
Category | B04. Durable Consumer Goods |
Entrant | WIEDEN+KENNEDY TOKYO, JAPAN |
Idea Creation | WIEDEN+KENNEDY TOKYO, JAPAN |
Production | DICTIONARY FILMS Tokyo, JAPAN |
Production 2 | CUTTERS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Mike Farr | Wieden+Kennedy Tokyo | Executive Creative Director |
Tota Hasegawa | Wieden+Kennedy Tokyo | Executive Creative Director |
Hiroshi Kuyama | Wieden+Kennedy Tokyo | Creative Director |
Azsa West | Wieden+Kennedy Tokyo | Creative Director |
Yohei Adachi | Wieden+Kennedy Tokyo | Art Director |
Takeshi Amata | Wieden+Kennedy Tokyo | Copywriter |
Andrew Miller | Wieden+Kennedy Tokyo | Copywriter |
Kana Wakabayashi | Agency Film Producer | |
Kosuke Sasaki | Wieden+Kennedy Tokyo | Broadcast Producer |
Ryan Johnson | Wieden+Kennedy Tokyo | Account Director |
Tatsuya Horikoshi | Wieden+Kennedy Tokyo | Account Supervisor |
Casey Yoneyama | Wieden+Kennedy Tokyo | Account Executive |
Paula Bloodworth | Wieden+Kennedy | Strategic Planner |
Maria Correa | Wieden+Kennedy Tokyo | Strategic Planner |
Itaru Hagino | Wieden+Kennedy Tokyo | Strategic Planner |
Keisuke Koumae | Wieden+Kennedy Tokyo | Designer |
Ayano Takase | Wieden+Kennedy Tokyo | Designer |
Daisuke Asada | Wieden+Kennedy Tokyo | Designer |
Eriko Wakabayashi | Wieden+Kennedy Tokyo | Designer |
Reiko Kawaguchi | Wieden+Kennedy Tokyo | Digital Producer |
Joaquin Zuluaga | Wieden+Kennedy Tokyo | Production Assistant |
Lizzy Murray | Wieden+Kennedy Tokyo | Studio Manager |
Yoko Onodera | Wieden+Kennedy Tokyo | Production Manager |
Omri Cohen | Director | Dictionary Films Tokyo |
Peter Grasse | Dictionary Films Tokyo | Executive Producer |
Naoko Miyamoto | Line Producer | |
Kristof Brandl | Dictionary Films Tokyo | DOP |
Hideki Tateno | Gaffer | |
Shoichi Mawatari | Grip | |
Satoko Saito | Production Design | |
Takako Maeda | Props | |
Anna Liu | Production Assistant | |
Misaki Hama | Stylist | |
Shinobu Yamazaki | Stylist | |
Yuka Shimizu | Hair & Make-up | |
Yusuke Morikawa | Locations Manager | |
Shunsaku Mayama | Production Manager | |
Yoko Yamashita | Casting Director | |
Oi-chan | Casting Director | |
Ryan McGuire | Cutters Tokyo | Editor |
Megumi Irino | Cutters Tokyo | Post Producer |
Yusaku Yasuda | Cutters Tokyo | Online Artist |
Ben Conkey | Cutters Tokyo | Colorist |
Sachi Sasaki | Assistant Editor | |
Luc-Yan Picker | Assistant Editor | |
Toshiki Kamei | Colorist Assistant | |
Federico Capogreco | Colorist Assistant | |
Tomomi Ogawa | Online Assistant | |
Eric Widmark | Cutters Tokyo | Sound Designer/Mixer |
Keisuke Tominaga | Piano Inc. | Producer |
Nozomu Yoneda | Composer | |
Yasuhiro Tsurusaki | Mixer / Sound Recording |
The film opens with young children’s voices from a traditional Japanese ‘morning meeting.’ However, instead of reciting what you’d typically hear in a classroom, these children call out various limiting beliefs that society and educational environments have tended to impose on people. As we hear these limitations chanted, we see young Japanese athletes doing the exact opposite—powerfully defying expectations and breaking their limits as they aggressively play sport. They show the audience how confining to society’s expectations are limiting, and defying those expectations can be rewarding.