TECHNO

TitleTECHNO
BrandSPOTIFY JAPAN
Product / ServiceSPOTIFY
CategoryB07. Media & Publications
EntrantWIEDEN+KENNEDY TOKYO, JAPAN
Idea Creation WIEDEN+KENNEDY TOKYO, JAPAN
Production ROBOT COMMUNICATIONS Tokyo, JAPAN
Production 2 CUTTERS Tokyo, JAPAN
Production 3 DIGITAL GARDEN Tokyo, JAPAN

Credits

Name Company Position
Mike Farr Wieden+Kennedy Tokyo Executive Creative Director
Tota Hasegawa Wieden+Kennedy Tokyo Executive Creative Director
Kazuhi Yoshikawa Wieden+Kennedy Tokyo Art Director
Asami Yamashita Wieden+Kennedy Tokyo Copy Writer
Kosuke Sasaki Wieden+Kennedy Tokyo Agency Producer
Takemi Sakairi Wieden+Kennedy Tokyo Account Director
Ai Kawasaki Wieden+Kennedy Tokyo Account Supervisor
Hidemi Takeuchi Wieden+Kennedy Tokyo Strategic Planner
Keisuke Koumae Wieden+Kennedy Tokyo Designer
Ayano Takase Wieden+Kennedy Tokyo Designer
Daisuke Asada Wieden+Kennedy Tokyo Designer
Eriko Wakabayashi Wieden+Kennedy Tokyo Designer
Reiko Kawaguchi Wieden+Kennedy Tokyo Digital Producer
Joaquin Zuluaga Wieden+Kennedy Tokyo Production Assistant
Yoko Onodera Wieden+Kennedy Tokyo Production Manager
Nagaomi Kawaharada Wieden+Kennedy Tokyo Social Strategist
Charles Lee Wieden+Kennedy Comms Planner
Takuro Kobayashi Wieden+Kennedy Tokyo Translator
Masanori Ikeda YUKAI Director
Keita Suwa Robot Communications inc. Producer
Tada YUKAI DOP
Hiroki Nishigaya Freelance Gaffer
Yuichi Hatakeyama Freelance Production Design / Props
Shoko Sei Freelance Stylist
Hikaru Takada Freelance Hair & Makeup
Yuri Hasegawa Freelance Casting Director
Aika Miyake Cutters Tokyo Editor
Megumi Irino Cutters Tokyo Post Producer
Takuya Kubo DIGITAL GARDEN INC. Online Artist
Hiroyasu Tsurukawa DIGITAL GARDEN INC. Colorist

Brief Explanation

A regular mom is preparing typical Japanese food. In her kitchen, techno music blasts out from a small speaker... a quite surprising choice of music for her. This newly discovered music changes her approach to this everyday task. In time with the kicking techno beat she starts to quickly chop the leeks into smaller and smaller pieces. She continues to chop, chop, and chop.... How much more is she going to chop? Copy: Since mom discovered techno, she’s been chopping the vegetables smaller.

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