Title | BUY MY DAUGHTER |
Brand | HAGAR SINGAPORE |
Product / Service | HUMAN TRAFFICKING AWARENESS AND RECOVERY |
Category | B12. Charities & Non-profit |
Entrant | BLAK LABS Singapore, SINGAPORE |
Idea Creation | BLAK LABS Singapore, SINGAPORE |
Production | NEMESIS PICTURES Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Charlie Blower | Blak Labs | Managing Partner |
Nick Tan | Blak Labs | Partner |
Elon Law | Blak Labs | Copywriter |
Justin Lim | Blak Labs | Partner |
Dawn Koh | Blak Labs | Art Director |
Low Peiwen | Blak Labs | Digital Designer |
Su Boey | Blak Labs | Project Manager |
Eric Seow | Nemesis Pictures | Photographer/Film Director |
A young mother adjusts the camera before taking a seat. Using broken English, she speaks about her daughter. Easy to take care of, she will grow up to be quite pretty and valuable. Impoverished and desperate for money, she has no choice but to offer her daughter for sale at $400. It is implied the girl will be sold for sexual exploitation. After a pause, the camera pulls out to reveal that the video is a staged production. The mother is actually an actress who now stands up to speak in proper English. She explains the reality of human trafficking. Such cases happen every day around the world. Thousands of women and children are bought, sold, trapped and exploited for profit. But humanitarian organisation Hagar Singapore is there to help, providing recovery support services for survivors, empowering them with the skills they need to start a whole new life.