| Title | THE MOST LOVING INSTRUCTION MANUAL |
| Brand | MTI |
| Product / Service | HAND IN HAND PROJECT |
| Category | B10. Corporate Social Responsibility |
| Entrant | DRILL Tokyo, JAPAN |
| Idea Creation | DRILL Tokyo, JAPAN |
| PR | DRILL Tokyo, JAPAN |
| Additional Company | TERA MOBILE TOKYO, JAPAN |
| Name | Company | Position |
|---|---|---|
| YOHEI TAKEMURA | TERA MOBILE | Executive Creative Director |
| KAZUYA NAKAJIMA | DRILL | Creative Director |
| KEISAKU IBUKI | DRILL | Planner |
| MICHIRU MURAKI | DRILL | PR Strategist |
| JUNPEI WATANABE | WATANABEJUNPEISHA | Copywriter |
| KAZUO CHIBA | TERA MOBILE | Account Superviser |
| ATSUSHI FUKUDA | DANCE NOT ACT | Executive Producer |
| YOICHI SANO | DANCE NOT ACT | Producer |
| FUMIKA YOSHIZAKI | DANCE NOT ACT | Producer |
| ERIKA KONNO | TYO | Director |
| TAKASHI SAKAKIBARA | FREELANCE | Cinematographer |
| HIROYUKI URANO | FREELANCE | Gaffer |
| SHOTARO TSURUMARU | OTOCO | Music Producer |
| MIYAKO NANJO | DANCE NOT ACT | Production Manager |
| IEMOTO | IEMOTO | Post Production |
| NTT MEDIA LAB | NTT MEDIA LAB | MA |
We created a present for wives to give their husbands, named “The Most Loving Instruction Manual”, that is booklet in instruction manual form about women’s mechanism of heart and body different from men, their monthly rhythm, the knowledge necessary for pregnancy, for men to understand about fertility treatment. With the help of psychologists, specialists and women in the workforce, we express the things difficult for the woman to tell directly to the partner in everyday life with simple words and illustrations as easily as possible. We delivered these kits to some real married couples who are working on fertility treatment, not actors, Married Couple’s Day in Japan.