Title | MAKE ME SHINE |
Brand | LANEIGE |
Product / Service | LANEIGE BB CREAM |
Category | C02. Branded Content & Entertainment Film |
Entrant | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Idea Creation | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Media Placement | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Production | DIGIPEDI Seoul, SOUTH KOREA |
Production 2 | SPACE ODDITY Seoul, SOUTH KOREA |
Additional Company | AMOREPACIFIC Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jeongkyo Seo | AdQUA interactive | President |
Gunyoung Joung | AdQUA interactive | Account Supervisor |
Haewon Lee | AdQUA interactive | Account Director |
Kwangsun Hong | AdQUA interactive | Account Executive |
Juwon Hwang | AdQUA interactive | Account Executive |
Minjun Kim | AdQUA interactive | Creative Director |
Gayoung Oh | AdQUA interactive | Copywriter |
Sol Yoon | AdQUA interactive | Copywriter |
Yoosic Jung | AdQUA interactive | Agency Producer |
Junsung Oh | AdQUA interactive | Designer |
Cheonghwa Yim | AdQUA interactive | Designer |
Nohun Park | AdQUA interactive | Designer |
Sunghong Min | AdQUA interactive | Publisher |
Honggi Kim | Spaceoddity | President |
KeunTae Park | KPT Sound | Composer |
Yozo | MagicStrawberrySound | Singer, Lyricist |
Wonmo Seong | Digipedi | Film Director |
Eunhee Song | Digipedi | Assistant Director |
Sooil Seo | Digipedi | Production Producer |
The musical starts with a woman who wants to find her own element of attraction looking in the mirror and then going out to look for it. She looks at all the attractive women who she run into on her way, and looks into her reflection on the show window. At that moment, a message is said to her through a song from a busking band, and from a different look her who looks more confident in the billboard, saying that "the element of your own attraction is already there, inside you." She is drawn to a strange place called L Studio and is provided with customized make up and styling. After making a remarkable makeover, she takes a photograph like a Hollywood star, celebrating of bringing out her attractive self. She has become more glowingly beautiful and has discovered her better appearance and even has recovered confidence.