MAKE ME SHINE

TitleMAKE ME SHINE
BrandLANEIGE
Product / ServiceLANEIGE BB CREAM
CategoryC02. Branded Content & Entertainment Film
EntrantADQUA INTERACTIVE Seoul, SOUTH KOREA
Idea Creation ADQUA INTERACTIVE Seoul, SOUTH KOREA
Media Placement ADQUA INTERACTIVE Seoul, SOUTH KOREA
Production DIGIPEDI Seoul, SOUTH KOREA
Production 2 SPACE ODDITY Seoul, SOUTH KOREA
Additional Company AMOREPACIFIC Seoul, SOUTH KOREA

Credits

Name Company Position
Jeongkyo Seo AdQUA interactive President
Gunyoung Joung AdQUA interactive Account Supervisor
Haewon Lee AdQUA interactive Account Director
Kwangsun Hong AdQUA interactive Account Executive
Juwon Hwang AdQUA interactive Account Executive
Minjun Kim AdQUA interactive Creative Director
Gayoung Oh AdQUA interactive Copywriter
Sol Yoon AdQUA interactive Copywriter
Yoosic Jung AdQUA interactive Agency Producer
Junsung Oh AdQUA interactive Designer
Cheonghwa Yim AdQUA interactive Designer
Nohun Park AdQUA interactive Designer
Sunghong Min AdQUA interactive Publisher
Honggi Kim Spaceoddity President
KeunTae Park KPT Sound Composer
Yozo MagicStrawberrySound Singer, Lyricist
Wonmo Seong Digipedi Film Director
Eunhee Song Digipedi Assistant Director
Sooil Seo Digipedi Production Producer

Brief Explanation

The musical starts with a woman who wants to find her own element of attraction looking in the mirror and then going out to look for it. She looks at all the attractive women who she run into on her way, and looks into her reflection on the show window. At that moment, a message is said to her through a song from a busking band, and from a different look her who looks more confident in the billboard, saying that "the element of your own attraction is already there, inside you." She is drawn to a strange place called L Studio and is provided with customized make up and styling. After making a remarkable makeover, she takes a photograph like a Hollywood star, celebrating of bringing out her attractive self. She has become more glowingly beautiful and has discovered her better appearance and even has recovered confidence.

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