| Title | MUM'S WISH |
| Brand | NEW ZEALAND LOTTERIES |
| Product / Service | LOTTO POWERBALL |
| Category | A07. Travel, Transport & Leisure |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production | THE SWEET SHOP Auckland, NEW ZEALAND |
| Additional Company | NEW ZEALAND LOTTERIES Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| Mike Felix | DDB Group New Zealand | Creative Director |
| Brett Colliver | DDB Group New Zealand | Creative Director |
| Kate Lines | DDB Group New Zealand | Lead Business Partner |
| Nikki McKelvie | DDB Group New Zealand | Lead Business Partner |
| Jaheb Barnett | DDB Group New Zealand | Business Director |
| Rupert Price | DDB Group New Zealand | Chief Strategy Officer |
| Lucinda Sherborne | DDB Group New Zealand | Executive Planning Director |
| Judy Thompson | DDB Group New Zealand | Executive Producer |
| Rosie Grayson | DDB Group New Zealand | Agency Producer |
| Fiona King | The Sweet Shop | Managing Director |
| Andy Mauger | The Sweet Shop | Producer |
| Mark Albiston | The Sweet Shop | Director |
| Marty Williams | The Sweet Shop | DOP |
| Pete Ritchie | Palace Studio | Grade |
| Simon Price | ARC Edit | Editor |
| Soundtree London | Soundtree London | Music |
In this story a family of four siblings come together at their childhood home to fulfil a strange last request from their mother, who has recently died. But what looks like a job to get the house ready for sale turns out to be something entirely unexpected. They discover that Mum won the lottery when they were little, but hid the winnings when she installed the clothesline. Perhaps it was to preserve a simple and beautiful childhood without the complications of riches, or perhaps it was so they would be looked after when she was gone. Everyone has their theories.