DAD BODS

Bronze Spike
TitleDAD BODS
BrandPACIFIC BRANDS UNDERWEAR
Product / ServiceBONDS
CategoryB04. Durable Consumer Goods
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production GUILTY CONTENT Melbourne, AUSTRALIA
Additional Company PACIFIC BRANDS UNDERWEAR GROUP Hartwell, AUSTRALIA

Credits

Name Company Position
James McGrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Anthony Phillips Clemenger BBDO Melbourne Creative Director
Richard Williams Clemenger BBDO Melbourne Creative Director
Michael Derepas Clemenger BBDO Melbourne Planning Director
Lisa Moro Clemenger BBDO Melbourne Senior Agency Producer
Sharon Adams Clemenger BBDO Melbourne Operations Director - Print
Tony Rogers Guilty Productions Director
Marin Johnson Freelance DOP/Cinematographer
Jason Byrne Guilty Productions Producer
Martin Greer Freelance Grade Artist / Colourist
Sam Coates Finish Post Productions Editor
Stevo Williams Flagstaff Studios Sound Designer/Engineer
Simon Lamplough Clemenger BBDO Melbourne Managing Partner
Grant Oorloff Clemenger BBDO Melbourne Account Director
Emily Small Pacific Brands Underwear Group Marketing Manager

Brief Explanation

We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day.

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