| Title | THE REASON WHY SAMDASOO IS VALUABLE |
| Brand | KWANG DONG PHARMACEUTICAL CO., LTD / JEJU PROVINCE DEVELOPMENT CO. |
| Product / Service | NATURAL MINERAL WATER |
| Category | A02. Drinks |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Idea Creation | HS AD Seoul, SOUTH KOREA |
| Media Placement | HS AD Seoul, SOUTH KOREA |
| Production | HS AD Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Seung Hwan Lee | HS Ad | Creative Director |
| Ha Cheol Song | HS Ad | Senior Art Director |
| Eun Ryung Choi | HS Ad | Senior Art Director |
| Hong Seon Lee | HS Ad | Senior Art Director |
| Soo Jin Kim | HS Ad | Junior Copy Writer |
| Ji Hoon Choi | HS Ad | Senior Copy Writer |
| Won Jun Nam | HS Ad | Copy Writer |
| Yul Son Kwon | HS Ad | Account Director |
| Kyoung Jun Hwang | HS Ad | Account Manager |
| Seok Hwa Kim | HS Ad | Account Executive |
| Jun Su Lee | HS Ad | Account Executive |
Jeju Samdasoo is Korea's No.1 Volcanic Mineral Water that produced in Jeju island. The volcanic rocks 420m underground. When these rocks filter Jeju's clean water for 18 years, only 0.08% of that water can become Jeju Samdasoo. In addition, only a small fraction is produced because it is made up of only 0.08 % in Jeju's clean water. So, Samdasoo is very precious water that can only be limited to production. These facts tell us why Jeju Samdasoo is invaluable and treasurable. Thus, Jeju Samdasoo must be loved as 'Water treasured by Korea'