TRAVEL WITH PARENTS

Short List
TitleTRAVEL WITH PARENTS
BrandCHINA AIRLINES
Product / ServiceBRANDING
CategoryB06. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantLEO BURNETT TAIWAN Taipei, CHINESE TAIPEI
Idea Creation LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI
Production YUANYUAN PRODUCTION Taipei City, CHINESE TAIPEI
Production 2 MINDBIZ POST Taipei, CHINESE TAIPEI

Credits

Name Company Position
Murphy Chou Leo Burnett Taiwan Chief Creative Officer
Jin Yang Leo Burnett Taiwan Creative Partner
Nana Tsai Leo Burnett Taiwan Art Director
Raya Lee Leo Burnett Taiwan Art Director
Murphy Chou Leo Burnett Taiwan Copywriter
Jin Yang Leo Burnett Taiwan Copywriter
Chiahan Chen Leo Burnett Taiwan Copywriter
Leslie Chang Leo Burnett Taiwan Chief Strategy Officer
Sylvia Cheng Leo Burnett Taiwan Chief Operating Officer
Morven Lin Leo Burnett Taiwan Associate Account Director
Claire Chang Leo Burnett Taiwan Account Executive
Francis Tan Yuan Yuan Production Director
Chiu-Chia Lee Yuan Yuan Production Executive Producer
David Yeh Yuan Yuan Production Producer
John Lin Yuan Yuan Production Director of Photography
Jane Liu Yuan Yuan Production Post-Producer
Chang Chien Pai Mei Mind Biz Post-Production Editor
Seek Huang Mind Biz Post-Production Composer
Eva Chang Mind Biz Post-Production Composer

Brief Explanation

We discovered that although people often traveled with their parents when they were kids, many couldn’t recall memories of those trips when they grew up. At the end of the film, we encouraged consumers to take a trip with their parents to create new shared memories.

Links
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