| Title | THE MCMUSICVIDEO |
| Brand | MCDONALD'S TAIWAN |
| Product / Service | PART-TIME JOB RECRUITMENT |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Idea Creation | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Production | BLUE MOON FILMS Taipei, CHINESE TAIPEI |
| Production 2 | MINDBIZ POST Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
| Benjamin Tzang | Leo Burnett Taiwan | Creative Director |
| Eki Tsai | Leo Burnett Taiwan | Art Director |
| Murphy Chou | Leo Burnett Taiwan | Copywriter |
| Benjamin Tzang | Leo Burnett Taiwan | Copywriter |
| Abin Chen | Leo Burnett Taiwan | Copywriter |
| Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
| Ruby Shen | Leo Burnett Taiwan | Business Director |
| Meredith Yuan | Leo Burnett Taiwan | Account Director |
| Ting Tseng | Leo Burnett Taiwan | Account Executive |
| Jeff Chang | Blue Moon Films | Director |
| Lien Hsiang-Yi | Blue Moon Films | Executive Producer |
| Chiu Wei-Chi | Blue Moon Films | Producer |
| Wang Tsan-Chin | Blue Moon Films | Director of Photographer |
| Yi-Wen Liu | Mind Biz Post-Production | Post-Producer |
| Chang Chien Pai-Mei | Mind Biz Post-Production | Editor |
| Shen Chu-Ting | Mind Biz Post-Production | Composer |
We used the daily tasks of a part-time job at McDonald’s to create The McMusicVideo for recruitment.