Title | MINI COUNTRYMAN. ADD STORIES. |
Brand | MINI KOREA (BMW GROUP) |
Product / Service | 2017 THE NEW MINI COUNTRYMAN |
Category | A05. Cars & Automotive Products & Services |
Entrant | CREATIVE LOUNGE Seoul, SOUTH KOREA |
Idea Creation | CREATIVE LOUNGE Seoul, SOUTH KOREA |
Media Placement | CREATIVE LOUNGE Seoul, SOUTH KOREA |
Production | WANT TO DO Seoul, SOUTH KOREA |
Production 2 | ELIOT Seoul, SOUTH KOREA |
Additional Company | MINI KOREA (BMW GROUP) Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Daeyang Kim | Creative Lounge | President |
Sunwoong Kim | Creative Lounge | Account Supervisor |
Hyejin Kim | Creative Lounge | Account Executive |
Kwangsun Hong | Creative Lounge | Account Executive |
Wooyeon Kim | Creative Lounge | Account Executive |
Jaehwan Yoon | Creative Lounge | Creative Director |
Rohee Lee | Creative Lounge | Copywriter |
Junseok Kang | Creative Lounge | Copywriter |
Sunhwa Kim | Creative Lounge | Designer |
Sangbeom Lim | Creative Lounge | Designer |
Jiye Moon | Creative Lounge | Designer |
Yoonah Kim | Creative Lounge | Designer |
Changwon Moon | Want To Do | Film Director |
Byoungchan Kang | Want To Do | Film Director |
Minki Cho | Want To Do | Assistant Director |
Junhyoung Park | Eliot | Editing Director |
The main character, frustrated with his everyday life, unties his tie and takes off his shoes and walks towards somewhere. While walking, the main character discovers the MINI COUNTRYMAN, and becomes mesmerized by the beauty of the scenery. Lured by the glimmers of the sea, he dives in without hesitation. Next, he stops in admiration of nature, together with the MINI COUNTRYMAN. The character wishes to be liberated from his daily routine and during that journey, meets his special companion the MINI COUNTRYMAN. His bond and voyage continues with his best friend concluding to “ADD STORIES. THE NEW MINI COUNTRYMAN”.