SURIRAM

Short List
TitleSURIRAM
BrandPROTECT & SAVE THE CHILDREN
Product / ServicePUBLIC SERVICE ANNOUNCEMENT
CategoryB12. Charities & Non-profit
EntrantNAGA DDB MALAYSIA Selangor, MALAYSIA
Idea Creation NAGA DDB MALAYSIA Selangor, MALAYSIA
Production SUPERWONDERFUL FILMS Kuala Lumpur, MALAYSIA
Production 2 MUSTANG POST Petaling Jaya, MALAYSIA
Production 3 FUSE ASIA Petaling Jaya, MALAYSIA

Credits

Name Company Position
Alvin Teoh Naga DDB Tribal Executive Creative Director
Alex Wong Naga DDB Tribal Creative Director
Jeremy Yeoh Naga DDB Tribal Associate Creative Director
Jeremy Yeoh Naga DDB Tribal Copywriter
Jenatun Zulkifli Naga DDB Tribal Associate Creative Director
Jackson Mah Naga DDB Tribal Copywriter
Chong Su-Yin Naga DDB Tribal Copywriter
Simon Yip Naga DDB Tribal Art Director
Caroline Wong Naga DDB Tribal Account Manager
Tee Tze Mien Naga DDB Tribal Account Manager
Sharon De Silva Naga DDB Tribal Head of AV
Chris Lau Naga DDB Tribal Agency Producer
Leroy Mah Naga DDB Tribal Media Strategist
Kathrin Honesta Naga DDB Tribal Illustrator
Cheok Jin Naga DDB Tribal Technical Director
Lo Wei Tzen Naga DDB Tribal Digital Strategist
Al Isaac Superwonderful Films Director
Ricky Lim Superwonderful Films Cinematographer
Ashraf Ali Superwonderful Films Gaffer
Simon Loke Superwonderful Films Production Designer
Diana Tang Superwonderful Films Executive Producer
Vikster Chew Mustang Post Editor
Lee Jia Seng Mustang Post Colorist
Sean Chaw Mustang Post Flame Artist
Luffy Latiff Mustang Post Post Producer

Brief Explanation

Based on the insight that more than 90% of child sexual abusers are people children know and trust, we created a series of two films in different languages – English and Malay to target the key ethnic groups in Malaysia. In this film, we turned a popular Malay ‘Nursery Rhyme’ into a ‘Nursery Crime’ by twisting the lyrics to express how a parent or a grandparent could masquerade his hidden intentions to groom an innocent child into an unsuspecting victim of sexual abuse.

Links
Video URL