| Title | PRUDENTIAL KEEP IT LIT |
| Brand | PRUDENTIAL MALAYSIA |
| Product / Service | INSURANCE |
| Category | B09. Corporate Image & Sponsorship |
| Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Idea Creation | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Production | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
| Production 2 | ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA |
| Production 3 | THE REC ROOM Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Alvin Teoh | Naga DDB Tribal | Excutive Creative Director |
| Alex Wong | Naga DDB Tribal | Creative Director |
| Jeremy Yeoh | Naga DDB Tribal | Associate Creative Director |
| Candice Chhoa | Naga DDB Tribal | Copywriter |
| Naqib Shamsuri | Naga DDB Tribal | Senior Copywriter |
| Raphael Ang | Naga DDB Tribal | Copywriter |
| Hisham Idris | Naga DDB Tribal | Copywriter |
| Simon Yip | Naga DDB Tribal | Art Director |
| Sharon De Silva | Naga DDB Tribal | Head of AV |
| Lee Boon Hsin | Naga DDB Tribal | Agency Producer |
| Rachel Chew | Naga DDB Tribal | Account Director |
| Edeleen Lunjew | Naga DDB Tribal | Senior Account Manager |
| Quek Shio Chuan | Reservoir World | Film Director |
| Eric Yong | Reservoir World | Director of Photography |
| Chow Chun Son | Reservoir World | Executive Producer |
| Sabrina Wong | Reservoir World | Producer |
| Tatsuro Miller | The Rec Room | Composer |
| Naqib Shamsuri | Naga DDB Tribal | Copywriter |
| Ryan Tan | The Rec Room | Lyricist |
| Kim Siew | The Rec Room | Producer |
In partnership with the 29th Southeast Asian Games, we created a brand film that positions Prudential as the “Proud Supporter of Dreams”. By employing visuals and themes that resonate with today’s generation of dreamers, we recreated the torch run – a significant event during the games. The flame of the torch symbolises dreams. It is carried and protected by a torchbearer that represents Prudential. In this film, the torchbearer overcomes the twists and turns of life’s journey, while keeping the flame of the torch alight.