THE SICKEST MANNEQUIN CHALLENGE

Bronze Spike
TitleTHE SICKEST MANNEQUIN CHALLENGE
BrandPROTECT & SAVE THE CHILDREN
Product / ServicePROTECT & SAVE THE CHILDREN
CategoryC01. Viral Film
EntrantNAGA DDB MALAYSIA Selangor, MALAYSIA
Idea Creation NAGA DDB MALAYSIA Selangor, MALAYSIA
Production RESERVOIR WORLD Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Alvin Teoh Naga DDB Tribal Executive Creative Director
Alex Wong Naga DDB Tribal Creative Director
Jeremy Yeoh Naga DDB Tribal Associate Creative Director
Candice Chhoa Naga DDB Tribal Copywriter
Rachel Hoo Naga DDB Tribal Senior Art Director
Simon Yip Naga DDB Tribal Art Director
Sharon De Silva Naga DDB Tribal Head of AV
Han Pei Lee Naga DDB Tribal Agency Producer
Albert Ang Naga DDB Tribal Video Specialist
Soh Chia Lok Reservoir World Director
Lau Wei Kai Reservoir World Cinematographer
Abdul Hadi Bin Abdul Hamid Reservoir World Production Designer
Chow Chun Son Reservoir World Executive Producer
Nadia See Hui Ci Reservoir World Film Producer

Brief Explanation

By leveraging on the “mannequin challenge” viral video trend on social media, we created a webfilm that took viewers on a tour of a brothel selling sex with children. The film showed “clients” with helpless underage sex workers frozen in time, which conveyed the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation.

Links
Video URL